MARKET ASSESSMENT STUDY & FINANCIAL FEASIBILITY REPORT

 

Undertaking a detailed market assessment and feasibility study provides important inputs regarding the future of the new venture being considered. The process begins with a market assessment that lays the foundation for a valid and viable medico-technical and commercial plan.

 

A qualitative primary and secondary market assessment will be done to comprehend the healthcare demand and supply situation in the primary and secondary drainage areas of a project. This forms the pre-feasibility study for the project and includes a brief analysis of the market along with strategic recommendations outlining the ideal size and specialties for the project in line with market dynamics and existing competitors.

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The market assessment is complemented by a financial feasibility study, which encompass various aspects of the project components that contribute to its capital cost; operating revenues and operating costs. We perform a detailed study that can provide key inputs related to:

 

• Demand - Supply Gap

• Assessment of Competition

• Economic Viability of the Project

• Key Requirements and USPs of the Project

• SWOT & PESTLE Analysis
  
   

1. Capital Costs: Assets - Includes both moveable and non-moveable assets.
    

2. Infrastructure & Facilities - Comprises hospital, and allied buildings on the campus that could be envisaged.
    

3. Medical Devices, Medical Gas System & Patient Related Furniture Plan, Teaching Aids - Based on the clinical and support services intended to be included in the new hospital a service / department-wise generic list of medical devices and patient related furniture would be prepared with indicative, estimated market rates based on appropriate technology. This will contribute to the moveable and immoveable assets components in the hospital project.
    

4. Non- Medical Devices (electrical, communication, and IT related hardware and software) & Vehicles - This would include back up energy requirements (DG, UPS), IT services, communication equipment, ambulances, other vehicles, etc.
    

5. Operating Revenue - This section will provide estimated revenue streams of the proposed hospital arising out of patient services at the OPD and IPD levels, consultations, diagnostics, procedures, surgeries, room charges, other commercial services for the hospital and fees and other forms of revenue.
    

6. Operating Costs - This section will estimate all recurring expenditure because of HR services; rendering clinical services; utilities such as power and water; medical gas expenses, fuel costs, laundry and linen, etc.
    

7. Financial Statements - Inputs from the above stated statements will provide inputs for the following:
    

   • Depreciation itemized for all asset classes

   • Loan repayment statements (only if there is a debt component)

   • Profitability statement, Balance Sheet and Cash Flow Statement

   • Break Even Statement

   • Essential Financial Ratios